Marketing Optimization

Determine Optimal Marketing Triggers at the Customer Level

Successful marketing is about increasing efficiency and decreasing time to market.   With Insightful’s Marketing Optimization solution you can:incorporate predictive analytics and reporting into your campaign planning process.  This will allow your organization to realize a substantial return on investment through increases in qualified response rates, offer acceptance, customer retention and campaign profitability.

• Easily define segments, obtain fast counts, and create a library list using workflow tools
• Create ‘what-ifs’ scenarios to assist in campaign planning, forecasting results based on variable assumptions and costs
• Optimize multiple campaigns via multiple users, deployed via multiple channels and with the ability to support multi-step, event driven/trigger based and recurring/automated activity
• Segment for more targeted higher impact campaigns.
• Target high value prospects and customers
• Focus on metrics like profitability instead of just response
• Analyze promotion history, report and store promotion effectiveness and integrate with multi-dimensional tools

The Insightful Marketing Optimization solution provides robust and streamlined model building and deployment for non-statisticians. This capability enables organizations to develop sophisticated and highly effective marketing programs based on predictive modeling techniques without the need to hire statisticians.

Contact Us

For more information on how Insightful can help you optimize your marketing process, please email or call in the US and Canada (800) 569-0123, UK +44 (0) 1256 339800, or Zurich +41 (0)44 251 68 44.